Renowned partners provide support for the Speed Opening
On 29 October we will see the start of the very first cross-border World Cup ski race. The Matterhorn Cervino Speed Opening will be supported by Sunrise, HUGO BOSS, BKW and OCHSNER SPORT as well as three other renowned national and international partners.
The fact that the organisers managed to bring Sunrise, HUGO BOSS, BKW, OCHSNER SPORT, Electrolux, Huawei and Telepass on board as official partners underlines the appeal and special nature of the World Cup downhill races at the foot of the Matterhorn. These partners represent new companies as well as companies that have been associated with snow sports for several years now.
Sunrise, the new main partner of Swiss-Ski, will have a presence on the race track for all four downhill races as well as in the Testa Grigia fan zone with extensive sponsoring activities. These will include the start numbers, adorned with the Sunrise logo, being worn by the world’s best downhill skiers on 29 October. This day will not only see the opening race of the Matterhorn Cervino Speed Opening, but also the first appearance of Sunrise at an Alpine World Cup event in Switzerland.
The sponsoring commitment of HUGO BOSS likewise spans both World Cup weekends in Zermatt and Cervinia. For example, the German fashion company has secured the commercial rights to the archway on the border between Switzerland and Italy.
In the meantime, the innovative starting box in Zermatt has been designed and developed by the BKW Group. The starting box on the “Gran Becca” is a worldwide innovation, as it will be the first box equipped with solar panels to be used in the World Cup. The BKW Group, the sustainability partner of Swiss-Ski, will have advertising at all of the races.
OCHSNER SPORT will sponsor all of the races as a partner in areas related to TV. Switzerland’s largest sport retailer has also secured the sponsorship rights for the start numbers being used in the last race – the women’s downhill on 6 November.
Kitchen appliance manufacturer Electrolux has secured the rights to have perimeter advertising bearing the company’s name for the men’s races, while IT and telecommunications company Huawei and the Italian mobility company Telepass have secured the same rights for the women’s races.
The Matterhorn Cervino Speed Opening with the men’s (29/30 October) and women’s (5/6 November) downhill races will celebrate its premiere to kick off the World Cup season 2022/23. Involved in this innovative project are the two national ski associations FISI (Federazione Italiana Sport Invernali) and Swiss-Ski, which will act as lead in the marketing of the event, the two cable car providers (Zermatt Bergbahnen AG and Cervino S.p.A.), the two tourism associations Zermatt Tourismus and Consorzio Cervino Turismo, the canton of Valais and the Aosta Valley region, as well as the Valtournenche and Cervinia municipalities (North Italy) and Zermatt.